MUMBAI: The government‘s mandate for cable digitisation has opened up a plethora of opportunities for tech firms, what with industry analysts forecasting a business potential of Rs 400 billion for the process of conversion from analogue to digital.

Hyderabad-based Corpus Media Labs, a media & entertainment software and services company, has also geared up for digitisation by launching a range of products targeted to meet the roll-out set to be completed by the end of 2014.

The company, which offers Digital TV and IPTV solutions around its software branded as Tornado, delivers media solutions creating value and sustainable revenues to their customers and clients.

"With experience gained in the west, we are now poised to cater to the emerging market needs with a large contingent of engineers and R & D team working on solutions & products for the digitisation mandate given by the governments across the developing world‘s especially India," says Corpus Group CEO Sachin Tummala.

He is confident of capturing 20 per cent market share in the next three years with its "DTV in a box" solution which it asserts is interoperable, affordable, scalable and supported locally.

"The DTV solutions include standard based low cost set-top-box (STB) solutions in addition to premium High Definition & Hybrid over-the-top (OTT) solutions," he says.

Leveraging its strategic partnerships with the STB manufacturers, Corpus is also exploring funding options to the MSOs, Tummala avers.

Manthan Broadband Services, Multichoice South Africa and Bell Canada are some of the clientele of Corpus Media Labs.