MUMBAI: Yebhi.com, a home, lifestyle and fashion e-retailer, has bought out the fashion jewellery e-retail company Stylishyou.in.
Yebhi.com has acquired the merchandising team also as a part of this deal.
According to the company all the products available on Stylishyou.in will now be available on Yebhi.com.
Stylishyou.in was founded by Shraddha Danani in 2011. Danani will be joining Yebhi.com as head of jewelry.
Bigshoebazaar is the parent company of Yebhi.com. Bigshoebazaar India CEO Manmohan Agarwal said, “Jewellery e-retailing as a category is very nascent category right now and we would like streamline our efforts in making it the next big thing! Yebhi.com with its largest logistics and delivery network can provide Stylishyou within Yebhi the deepest reach. We at Yebhi, make constant efforts to improvise on the basis of people’s feedback and now is the demand is highest for jewellery and thus we will ensure that along with lifestyle, Yebhi will also be India’s largest online jewellery store.”
Danani added, “Yebhi.com has been synonymous with offering a wide array of products to its discerning customers and delivering the best of the products at the shortest time ever. I am excited to have joined the team and I look forward to an interesting journey with the basic intent of leading the jewellery category in the country and participation across existing and new products.”
In July 2011, Bigshoebazar raised Rs 400 million in a series-B funding round from Nexus Venture Partners and Catamaran Ventures, which is an investment company backed by Infosys chairman NR Narayana Murthy. Prior to that, Bigshoebazar had raised Rs 100 million from Nexus Venture Partners.
