MUMBAI: Reebok, the sportswear company, has launched the first ever online flash mob, ‘Flex a Move’.

With this initiative, Reebok aims to leave a lasting impression in the web space. ‘Flex a Move’ is a dancing feat created for the fans, by the fans and from the fans.

It is an engagement platform to encourage fans to usher fitness into their lives with rhythm and RealFlex. While ‘natural movement perfected’ is the philosophy behind RealFlex, the USP of the RealFlex range of shoes and apparel is their flexibility. Through this application, Reebok has merged the RealFlex philosophy with the products’ key attribute, asking fans to showcase their flexibility through the medium of dance and get rewarded, the company said.

In order to execute the plan, Reebok fans on Facebook were asked to follow five pre-defined steps. They were asked to upload their own dancing videos over a period of a month.

The company said that the application created a never before buzz and has gained a cult status within the brand’s Facebook community. Reebok India has grown by more 100,000 fans and has collected more than 250-plus dance videos in just three weeks.

Reebok aired the synchronised repertoire of all the videos on Reebok India Facebook page, giving birth to the first-ever online flash mob.