01
Mumbai: Having premiered on April 28 with a stupendous opening of 5.8 TVR (as per TAM figures), Zee TV?s Knorr Soupy Noodles DID Li?l Masters powered by Lotus Refineries has emerged as the undisputed winner in the TRP race, beating the launch day ratings of all other non-fiction launches including Sony TV?s Kaun Banega Crorepati (5.2 TVR), Sony TV?s Jhalak Dikhla Ja- 4 (4.1 TVR), Just Dance (3.7 TVR) on Star Plus in the last 1 year. The grand opening of the second season of Zee TV?s dance reality show for kids follows the record-breaking opening of 6.7 TVR to which the first season of the show had premiered in April 2010. The handsome ratings of both the seasons of DID L?il Masters prove that it is spectacular talent and not the lure of celebrities that scores on the tube!
"We are overwhelmed by the roaring response our viewers have given to the very first episode of ‘DID L‘il Masters‘. We had full conviction in the show format and the young talent on this platform. This season will again be all about the magic of the kids! Their innocence and sheer talent are bound to win over the hearts of the audience," said Zee TV Non Fiction Head, Ashish Golwalkar.
Following the phenomenal success of the first season of DID Li?l Masters, Zee TV premiered the second season of the show that established, once and for all, that it is the children of this country who are the real ?Dance ke Baap?! And this season, the L?il Masters have vowed to perform with such unbridled energy, flair and flamboyance that the audience will gulp and say, ?yeh badon ke bass ki baat nahin!?
Master Geeta Kapur and Marzi Pestonji are the judges and the talented children who make it to the ?Top 16? kids this year will be mentored, groomed and choreographed by popular contestants from the previous seasons of Dance India Dance who will step in as ?Skippers? on the show. The skippers include the current rage ? the king of Slow Motion dance - Raghav aka Crockroaz, the ?Prince? of Locking and Popping from Season 1 of Dance India Dance, Neerav Bavlecha, the quintessential chocolate boy of DID Season 3 and Kruti Mahesh, the exceptionally gifted classical dancer from Season 2. The Grandmaster of the DID family Mithun Da will make surprise appearances on the show.
The initial episodes showcase the auditions that Master Marzi and Geeta Kapur along with Master Terence Lewis have done across major cities including Mumbai, Kolkata and Delhi in search of fresh talent. The upcoming episode of DID L?il Masters features the ravishing Karisma Kapoor as she graces the mega auditions aimed at selecting the top 16 children.
Zee TV also unleashed a highly interactive online marketing campaign in the wake of the show?s launch. The best video clips from the auditions have already gone viral on Youtube. A separate channel invites young children to upload their clips of dance, the best amongst which will be featured as a part of the title montage of the show that will change every week, giving every talented child in the country a chance to see himself dancing on national television. The launch campaign was extremely aggressive on television with promos running at a high frequency across all channels of the ZEE bouquet, movie channels, kids? channels, news channels and regional channels. The aggressive approach in the audio visual media showcasing the spanking new talent of the show ensured maximum pre-launch buzz.
DID L?il Masters is produced by Frames Production Company. Knorr Soupy Noodles DID Li?l Masters powered by Lotus Refineries airs every Saturday & Sunday at 9 PM, only on Zee TV.
Image
