Mumbai: Big CBS Prime, the English general entertainment channel from Big CBS Network, is launching the ninth season of the investigative series NCIS (Naval Criminal Investigative Service) on 7 May.
The show will air every Monday to Friday at 9 pm.
NCIS focuses on the complex and ?amusing? dynamics of a team forced to work together in high-stress situations - murder to espionage to terrorism and stolen submarines, these special agents traverse the globe to investigate all crimes with Navy or Marine Corps ties.
Targeted at urban male audiences, Big CBS Prime plans to air 24 episodes of the show this season. It will roll out a 360 degree promotional campaign for the show which will include cross promotion, digital and social media marketing along with trade marketing across strategic metros.
NCIS is an US format that has been licensed to over 200 markets around the world.