MUMBAI: announced the airing of two of its channels, Zee TV and Zee Cinema have started telecasting in high definition in the UAE.

The broadcast giant has strategically tied up with E-Vision for the same. The channels will now be provided with the Zee HD package through eLife TV.

Zee Network territory head- Middle East, North Africa and Pakistan Mukund Cairae said, “With growing consumer demand for the richer, more immersive experience of HD, Zee viewers in the UAE will now have access to two new HD channels with high quality content all in crystal clear sound and stunning picture quality.”

Etisalat is the first operator in the region to offer Zee HD channels to its customers in the UAE as part of its eLife TV offering.

The HD channels will together be offered at a price of AED 10 per Zee Family subscriber per month.