MUMBAI: ESPN Digital is set to introduce ESPNFC, a new multi-lingual and multi-platform brand for football fans around the world coinciding with 2012 Uefa European Football Championship.

The new online offering will bring together all of ESPN’s football properties and house them under one universally recognised name. ESPNFC will add global and regional contributors to ensure coverage of all news and developments.

Online and on mobile, ESPNFC will have the ability to detect where a fan is accessing content, and deliver locally relevant content for that region and serve that in the native language.

ESPNFC will also provide unique, customizable digital opportunities for marketers who can work with ESPN to reach sports fans on both a global and regional scale using ESPN’s worldwide sales teams.

ESPN president and Disney Media Networks co-chairman John Skipper said, “ESPN is solidifying its dedication to football year-round with the launch of ESPNFC. It represents one of ESPN’s most significant global commitments to the sport and leverages the core strength of what ESPN does well – serve sports fans. In short, ESPNFC is the definitive source for football coverage worldwide.”

Beginning this week, fans can experience a preview of ESPNFC with branded content online and on mobile platforms specific to the Euro 2012 tournament in Poland and Ukraine. Later this year online and on mobile – around the start of new football seasons around the world – ESPNFC will expand to encompass all major leagues and competitions worldwide.

ESPNFC will also be integrated into ESPNdeportes.com, which serves the Spanish-speaking community in the US.

The company will also rename its signature global multi-platform football debate and discussion show to ESPNFC PressPass (from ESPNsoccernet PressPass), reflecting the new brand.

Inside ESPNFC, fans can access Live MatchHQ, a re-imagined and enhanced version of GameCast which provides the live game experience for those who are not able to watch the game live.