MUMBAI: FoxyMoron has signed a deal with Indian Premier League (IPL) franchise Rajasthan Royals to design and build a digital platform that will provide a network for Rajasthan Royal Fans all over the world utilising the power of Facebook, Twitter and YouTube.

The agency will handle the franchises all-inclusive social media needs providing the team‘s fans with a rich media experience while interacting with the team on the digital space.

FoxyMoron aims to increase fan interaction on Facebook, Twitter, and YouTube through strategies that will enable fans to have an immersive experience on the internet.

FoxyMoron partner Harshil Karia said, "We aim to build a loyal, long term fan following for the team using the power of digital media. Indians feel so passionately about cricket, it was about time this passion transcended online."

FoxyMoron‘s digital strategy will aim to drive engagement and community participation amongst fans using the wide reach of Facebook. The company will also channelise the power of Twitter to drive conversation amongst fans as well as create interest and excitement around matches.

The agency adds that in a short time it has been able to increase the team‘s Twitter following by 40 per cent. They have also successfully trended two hashtags each time the team has played a match. This is indicative of a large amount of buzz and virility surrounding the team while they are in action.

Fans have also tuned into the teams YouTube channel which hosts behind the scenes content shot by an international crew that travels with the team. "We really want people have an immersive experience. It‘s all about creating a connect that will make fans feel strongly about the team. Cricket is already a passion amongst Indians, we aim to transform this passion into a loyalty, one that transcends reason." adds Karia.