RBNL signs content deal with Speed Records for Spark Punjabi and Big FM

MUMBAI: Reliance Broadcast Network (RBNL) has signed a content deal with Punjab-based Speed Records. The partnership gives RBNL?s business verticals - Big CBS Spark Punjabi and Big FM - an immediate access to the library of Speed Records.

Speed Records boasts of a library with music ranging genres like Sufi, Punjabi, Hip Hop, Contemporary, and featuring music ranging stalwarts to fresh talent with names like Gippy Grewal, Jazzy B, Satinder Sartaj, Amrinder, Honey Singh, Alfaaz, Preet Harpal, Master Saleem, Nacchatar Gill, Geeta Zaildaar and more.

As per the deal, the rights for Big CBS Spark Punjabi are for the Saarc region, while for Big FM, they are for the India.

RBNL said in a statement, ?This alliance allows our audiences immediate access to an enviable music library, featuring some of the best and latest from the Punjabi music industry. With music surfacing as one of the key entertainment preferences during audience insight mapping, we are happy to be upping the ante on it. Through our media platforms ? both Big FM and Big CBS Spark Punjabi, we offer audiences the entertainment that they seek while offering marketers the best ROI for their brands.?