BANGALORE: Mobile advertising solutions company TELiBrahma has partnered with Times Internet Limited (TIL) to deliver near-live Indian Premier League (IPL) cricket video clips on consumers’ mobiles.

TELiBrahma has also roped in Maruti Suzuki as the presenting sponsor for this service.

The near live video clips from the matches are available on Buzz, a consumer engagement platform developed by TELiBrahma and deployed at its partner locations that include Cafe Coffee Day, Crosswords, Nirulas, Spencers, Barista, Transit Lounges, leading malls and select railway stations.

Cricket lovers visiting Buzz locations have to turn on Wi-Fi or Bluetooth on their mobile devices to experience IPL, TELiBrahma said.

Buzz is a mobile platform that delivers to consumers multiple engagements relevant to the location. The engagements can be in the form of movie trailers and interviews, music videos, location based content like reward programme and exclusive offers and deals from brands. These engagements come to consumers for free.