MUMBAI: Holland-based broadcast technology and solutions company Exset is seeing digitalisation as the perfect opportunity to enter into the Indian market.

The company, with offices in UK, Estonia and New Delhi, provides software and security solutions to the television industry focusing in emerging markets.

The company is looking at partnering with cable operators in India to set up a Headend-In-The-Sky (HITS) venture that will provide digitally compressed programming via satellite, reported PTI.

“Nationally, we are looking at HITS. We may partner one multi-system operator (MSO)...We are very open to partnering an MSO who has a strong national and regional footprint," Exset MD and CEO Alex Borland was quoted by PTI.

Borland clarified that discussions are in early days and declined to give any details.

Exset will also help cable operators offer subsidised set-top boxes to consumers.

"We will partner with operators and help them offer set top boxes to the end consumers. We have partners for set top boxes...We can also help operators give customers applications like games and educational content as well as local content like classifieds through their platform, which will open up new channels of revenue for them," Exset Global head of sales and marketing Rahul Nehra said.

The Indian government has set up 31 December 2014 as the sunset date for the complete switchover from analogue to digital cable.