MUMBAI: Videocon d2h has agreed to carry the high definition (HD) feed of the Indian Premier League (IPL).

The DTH operator has inked a deal with MSM Discovery to broadcast the IPL on Max, the official broadcaster of the popular T20 league, in HD. MSM Discovery is the exclusive distribution partner of Max, a channel from the MSM stable.

Max HD (LCN number 924) will be available free of cost to Videcon d2h‘s HD Platinum HD subscribers. The HD feed of Max will also be available to customers who are either on Platinum HD, Sports HD or HD Globe add on.

The standard definition feed of Max is available to customers on all packages and is being provided free to all the customers in the south region.

Indiantelevision.com had reported first that MSM Discovery has signed up Dish TV, Airtel Digital TV and multi system operator Hathway Cable & Datacom for airing of the fifth edition of IPL in HD format.

Videocon d2h director Saurabh Dhoot said, "Viewing preferences are very important for us and we ensure every effort to provide more content for customers suiting their needs. We now offer 13 HD channels (including Max HD); we provide the highest number of sports channels too across all DTH platforms. We look forward to consolidate our leadership position in high definition category."

Videocon d2h is already title sponsor of Kings XI Punjab.

Said Videocon d2h CEO Anil Khera, "The presence of Max HD on our HD platform will definitely give us an edge over other DTH players. This addition makes us the only provider with a wide range of HD channels across various genres. We are sure that with Kings XI Punjab and Max HD both with Videocon d2h shows our commitment to our customers in providing entertainment. We believe that this IPL will help in augmenting our resources and concentrating on leveraging our association, thus establishing supremacy in High Definition segment."

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