MUMBAI: Los Angeles-based Hasbro Studio, the producers of kids and family related content, has announced a multi-year deal with Netflix which will make its content accessible to more than 23 million subscribers of the Internet subscription service provider.

"We are very excited to be working with Hasbro Studios. This deal allows us to offer even more great kids’ programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime, and Pound Puppies after the season finale airs on The Hub," said Netflix VP content acquisition Cindy Holland.

The Hasbro content will be available on Netflix and included in the Netflix “Just For Kids” section, which is a collection of TV shows and movies that is specifically selected for children 12 and under.

Hasbro produced popular shows like Transformers Prime, My Little Pony, Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck & Friends are now available to watch on Netflix. JEM & The Holograms, Transformers: Generation 1, G.I. Joe: Real American Heroes, Transformers: Beast Wars and Transformers: Rescue Bots will follow later in 2012.

Hasbro Studios President Stephen Davis said, “We are pleased that consumers will now be able to watch our award-winning programming on Netflix, the leading internet subscription service. We are making our content easy to access, anytime, anywhere and on all platforms where audiences are consuming content and this is a big step forward with our all screen strategy.”