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Mumbai: In a consumer study conducted by Ormax Media, 41% respondents felt that the Mumbai Indians team had the maximum chance of winning the fifth edition of IPL.
The study was conducted across 16 cities in India, among males and females in the age group of 15-34 years. The other teams in the top 3 are Chennai Super Kings and Kolkata Knight Riders.
The table below shows the ranking of all teams, based on the percentage of respondents who felt that the team had the maximum chance of winning IPL 5.
|
Rank
|
Teams |
% Respondents
|
|
1
|
Mumbai Indians
|
41
|
|
2
|
Chennai Super Kings |
20
|
|
3
|
Kolkata Knight Riders
|
10
|
|
4
|
Rajasthan Royals
|
9
|
|
5
|
Royal Challengers Bangalore
|
8
|
|
6
|
6
|
|
|
7
|
Kings XI Punjab
|
3
|
|
8
|
Sahara Pune Warriors
|
2
|
|
9
|
1
|
Ormax Media?s Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5 starts today. The first phase of this research involves day-after tracking, available as bi-weekly syndicated reports to advertisers and media agencies over the seven-week long duration of the tournament. The study is being conducted across the six metros.
Speaking about both the studies, Shailesh Kapoor, CEO ? Ormax Media, said: ?There are two aspects tothe IPL property ? the cricket and the advertising. While Mumbai and Chennai are the current favorites, we?ll be tracking how this changes over the course of the tournament as well. The advertising aspect will be tracked using DAC, which is a now a popular tracking tool in the advertisers community.?
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