MUMBAI: US broadcaster NBC has announced that from today, when its music competition series ‘The Voice‘ goes live, fans of the show will be able to vote for their favourite artists via a new app on their Facebook timeline.

The app, which enables people to share their viewing and voting with their friends, creates social voting options for any network competition series while providing a deeply engaging experience for fans.

The timeline app was announced by NBC Universal Digital Entertainment president Vivi Zigler and Facebook director of platform partnerships Justin Osofksy.

Zigler said, "What better show to launch a new Facebook timeline experience with than ‘The Voice‘? This app gives our already socially savvy fans another way to connect and share. From declaring their favourite artist to discovering friends‘ preferences to interacting with more content, the app creates a fully social online voting experience."

With the timeline app, fans will be able to show their support for their favourite teams and artists by casting their vote each week, connecting with their friends and other viewers, tracking their artists and seeing if they made it to the next round. The new app also will allow them to discover new content, including performance videos and blogs. Additionally, people using the Facebook app on their iPhone, iPad and Android devices will also be able to engage with "The Voice" timeline voting app.

Osofsky said, "We‘ve always watched and talked about TV shows with friends and family. The Voice‘s timeline app for Facebook will make it easy for people to do this online, enabling fans to vote for their favourite singers and share their votes with friends."