MUMBAI: When a film becomes a hit, anything associated with it gets a boost. Something similar happened with a game associated with Sujoy Ghosh‘s well-acclaimed hit Kahaani that Ibibo. com has devised.

The online game requires gamers to park Vidya‘s taxi on a friend‘s street to help her in the journey to find her missing husband. Gamers can play the game at ibibo.com and can get in touch with Vidya through her gaming profile on the website.

Vidya Balan‘s Kahaani has now become a hit among online gamers, according to ibibo.com. The company claims that the game, The Great Indian Parking Wars, has got 50,000 hits within the first 10 days of its launch.

"It‘s amazing to see the kind of popularity Ibibo has developed about the film on social media," said Balan about the association with ibibo.com.in a statement.

Gamers, who help Vidya to park her yellow taxi inside the game, also get a chance to meet her and win movie merchandise and tickets.