MUMBAI: In order to expand its books vertical, Homeshop18.com has launched an online bookstore with a catalogue of over 10 million books in 100+ main categories.

The acquisition of CoinJoos.com has helped HomeShop18 strengthen its books business and tap the massive books market in the country.

HomeShop18 CEO Sundeep Malhotra said, “Books is a critical part of our ecommerce growth strategy and the launch of our bookstore plugs the gap which we felt we had in our product range. This is a category which touches all demographic groups and, therefore, is a very critical one."

Book lovers across the country can shop with both online payment and cash on delivery options.