NEW DELHI: Tata Teleservices has partnered with Exent to bring the first mobile 24x7 game subscription service to India, satiating the growing craze for mobile gaming.
The new Tata mobile game offering built with Exent‘s GameTanium is the first and only all-you-can-eat subscription service, offering unlimited game play of the hottest games on Android.
Projected to grow at a CAGR of over 70 per cent during 2010-2013, India has according to a recent report by global market research firm RNCOS emerged as one of the fastest growing mobile game markets in the world.
The company said millions of its customers will have unlimited access to the best Android games like Zenonia, Wave Blazer and Edge.
"By partnering with Exent, Tata DOCOMO customers can now enjoy unlimited mobile gaming with access to the top Android games from around the world," said Tata Teleservices mobility wireless solutions head Sharad Arora.
A recent study by Nielsen indicates that smartphone users in India spend more than 40 per cent of total active time on data-centric activities. The company said that it seeks to capitalise on this usage.
"Since the advent of smartphones, mobile game play continues to grow globally each year and by partnering with Tata, we are pleased to introduce GameTanium for the first time to users in India," said Peter von Schlossberg, president of Exent.
Recently, Tata Docomo announced that it is powering EduOlympiad, a competition for school students with multiple levels to prove their genius at a national level.
