MUMBAI: Siddharth Kelkar has put in his papers at Reliance ADA Group‘s gaming company Zapak as the head of advergames and digital solutions.

Industry sources confirmed that today would be Kelkar‘s last day at Zapak. His next move is still not known but he will remain in the digital space.

Kelkar holds over 11 years of experience across print, television and integrated marketing space. He was with Zapak for around five years. He joined Zapak as regional head west and east wherein he used to take care of regional sales social media, activation, advergaming and digital solutions. He has been responsible for key accounts like Cadburys, P&G and Parle-G and has also been instrumental in driving revenues from Pune, Ahmedabad and Kolkata as a region and push the sector further with key accounts like Amul, Cadilla, Emami, Bajaj and Paras.

Prior to Zapak, he has worked with Bennett, Coleman and Co, Hindustan Times and Network18.