MUMBAI: Cisco Systems, one of the world‘s largest technology companies, has bought a stake in a digital media start-up owned jointly by Shekhar Kapur and AR Rahman.

Cisco has paid Rs 270 million for the stake in Qyuki, according to a report in Economic Times.

With Cisco’s investment in place, Qyuki will allow the co-creation of creative content. For example, lyrics could be posted by one user, another could score the music and a third could be a publisher who packages it and takes it to market. The technology platform would be built in such a way that the content could be distributed through any device.

"Qyuki will not be as inert as Facebook or as passive as You-Tube. We want to shepherd people‘s creativity to create new films and score music collaboratively," Kapur told ET.