MUMBAI: Raj Kundra and Sanjay Dutt co-promoted Mixed Martial Arts‘ fighting league, Super Fight League, has reached a deal with video sharing website YouTube to live stream the event on SFL‘s dedicated channel youtube.com/SFL.

Under the terms of the tie-up, Google will have exclusive online and mobile rights for SFL content for three years and both Google and SFL will jointly share revenues from sponsorships and advertising on www.youtube.com/SFL.

Fans will also enjoy special content like Fighter interviews, fight night highlights, knockout of the night, submission of the night, The Bollywood acts, International performers and much more, at their convenience.

SFL Founder Chairman Raj Kundra said, “This unique initiative by SFL to partner YouTube will give the league a global reach on a single platform. This will allow MMA fans anywhere in the world to view the action on-demand as per their convenience, thus making the SFL channel on YouTube the biggest virtual MMA arena in the world.

"Since we are offering this as a free service initially our events will have greater viewership than any other MMA event in the world. This strategic tie up will give SFL the opportunity to give MMA fans worldwide the best fight night events with some of the industry’s best MMA Fighters."

“We are thrilled to have the SFL as our global partner and bring this exciting Mixed Martial Arts sports content for the YouTube community around the world. The SFL format is super exciting and we’re working with SFL team to provide a unique experience to build greater awareness around the world for the sport", said YouTube Director, Content Partnership, Asia Pacific Gautam Anand.

He added, "At YouTube we’re committed to bring all the exciting content for our users and this association will help us to build on that promise. Sports and entertainment are a big focus area for us and we’re working with companies to take their content to a global audience and also provide a great opportunity for advertisers to interact with a large number of viewers through interactive video formats."