MUMBAI: Conviva., a video quality optimisation and advanced analytics solution provider, has closed a $15 million round of funding led by Time Warner Investments, the strategic investing arm of US media conglomerate Time Warner.

The latest round of funding will be used to accelerate Conviva‘s growth in international markets and to expand their staff in order to meet the growing demand for their online video solutions.

Time Warner Investments MD Scott Levine said, "Conviva‘s online video analytics & optimisation solutions have become key enabling technologies for several of our businesses‘ TV Everywhere initiatives including HBO Go. Conviva is the leader in the preemptive video stream optimization and video-specific analytics space, and we hope this round of funding will fuel their fast growth. We are excited to invest in such an important strategic partner to two of our divisions, HBO and Turner Broadcasting."

The company‘s technology helps raise the quality of online viewing, eliminating buffering, stuttering and stalling. Using viewer-side statistics, Conviva can preemptively adjust the video bitrate and stream source before an interruption occurs.

Conviva also provides the statistical insight in real-time to its customers to provide an in-depth look into how their video is performing and impacting viewer engagement. This combination of measurement and action results in increased profits for media brands.

Conviva CEO Darren Feher said, "As we work with content companies like Time Warner, one of the industry‘s most aggressive and forward-thinking media companies, to extend their great content to digital platforms we prove that video quality matters for both viewers and content owners and that moving content online can be a profitable business. We are thrilled Time Warner and our existing investors agree that now is the time to invest for growth in digital video."