MUMBAI: Airtel Digital TV, the DTH service from Bharti Airtel, has launched a new interactive educational service for kids, iKidsworld.

The service expands the interactive bouquet offering of Airtel Digital TV and engages kids at every step.

The user interface is designed to make learning enjoyable for the kids, the company said.

The video content of iKidsworld offers activities like stories, hobbies, songs, rhymes, math puzzles, science facts and quizzes.

Powered by Fundoodaa, the content of iKidsworld is designed to enhance a child’s knowledge, pique their curiosity, challenge their thinking and at the same time have an entertainment quotient.

Bharti Airtel CEO DTH/Media Shashi Arora said, “Our objective was to blend the best of television with interactivity and engagement that children seek from the internet. In line with this, we are delighted to launch –iKidsworld, an interactive educational service. We aim to enhance the learning experience of the kids by converting passive television viewing experience to a more active and participative viewing. The interactive user interface has been specifically designed to appeal to today’s kids – who are exposed to multiple cartoon channels content.”

Existing Airtel digital TV subscribers can subscribe for iKidsworld at Rs 30 per month + taxes.

With iKidsworld, Airtel Digital TV now has seven interactive applications as part of its interactive services portfolio- iRadio, iLearn, iDarshan, iGoodlife, iAstro and Parsifal.