MUMBAI: Singaporean pay TV platform StarHub is expanding its line-p of Hindi content to include Channel [V] India and Eros Bollywood On Demand.
Both channels will be launched on 31 January 2012, giving StarHub viewers a total of eight Hindi entertainment channels to choose from.
Channel [V] India will be packed together with Star Gold to form a new pack called the Star Hindi Movies and Music Pack. The pack will be available to StarHub TV subscribers at a monthly subscription of $8.56 (w/GST); existing Star Gold subscribers will enjoy Channel [V] India at no additional charge.
To give customers a chance to sample the new pack, StarHub is offering all its TV customers a two-week free preview of Star Gold and Channel [V] India from 31 January to 14 February 2012.
StarHub VP home solutions, content Iris Wee said, “Hindi content has become increasingly popular among our viewers as seen by the massive reception at last year’s Zee Cine Awards in Singapore. With that in mind, Channel [V] India and Eros Bollywood On Demand will provide endless hours of entertainment for fans of all ages. Following the addition of the two channels to our burgeoning stable of content, we can truly say that we have the best and latest that Hindi entertainment has to offer."
Channel [V] India features chart-topping music videos, reality shows, blockbuster movie previews and reviews, celebrity interviews, concert specials and lifestyle programmes.
The Eros Bollywood On Demand channel boasts the latest standout movies such as 2011’s big-budget science fiction flick Ra.One starring Shah Rukh Khan, as well as the sleeper hit comedy drama Yamla Pagla Deewana which grossed
over Rs 865 million despite costing only Rs. 200 million to produce.
Eros Bollywood On Demand also includes timeless classics like the love story Saajan which stars Sanjay Dutt, Madhuri Dixit and Salman Khan. Released in 1991, the movie was a box office hit and went on to win multiple Filmfare Awards.
Eros Bollywood On Demand will be offered to StarHub TV subscribers at a monthly subscription of $8.56 (w/GST). A HubStation, HubStation HD or HD Interactive set-top box is required to access the On Demand Channel.
