MUMBAI: E-commerce firm Snapdeal.com has launched its mobile site for enabling ease of access for customers on the go. The WAP portal offers various payment options too, including cash on delivery.

Snapdeal.com business head - mobile Rishabh Arora said, “This will make Snapdeal available to a much wider audience of mobile subscribers and strengthen our presence.”

The WAP portal, which can be accessed on every mobile phone, allows secure payment options through both credit and debit card and also allows for COD.

Snapdeal.com was launched in February 2010 and features deals everyday on retail services merchants such as restaurants, health and beauty, entertainment, branded products like mobile phones, electronics, perfumes, watches, bags, sunglasses, travel and weekend getaways.