MUMBAI: US media conglomerate CBS‘ subsidiary Showtime Networks has launched the Showtime Anytime iPad app, offered free to its subscribers through the network‘s cable, satellite and telco affiliates.
Showtime Anytime gives subscribers the flexibility to watch more than 400 hours of programming, movies and sports offerings online, whenever and wherever they‘d like to watch it – at home, at ‘The Office‘, or on the go.
The app is available for download now in the iTunes App Store http://itunes.apple.com/us/app/id484232467.
Showtime subscribers will need to present credentials supplied by their television provider to watch programmes on Showtime Anytime. Once a user has been authenticated as a Showtime subscriber, they will be able to browse the service on their iPads or online at http://www.showtimeanytime.com. Showtime Anytime iPhone and Android applications will be available early this year.
AT&T U-Verse and Verizon Fiox customers can now enjoy Showtime programming online or on their iPads, as the distributors become the newest affiliates to offer Showtiem Anytime.
Comcast customers can also access the service through Xfinity TV‘s online service at XfinityTV.com, and the Showtime Anytime app will be launched soon t their subscribers. Additional participating MSOs will be announced at a later date.
Showtime Anytime offers subscribers access to the network‘s series including ‘Dexter‘, ‘Weeds‘, ‘Homeland‘, ‘Californication‘, ‘Shameless‘, ‘Nurse Jackie‘ and ‘ The Big C‘. Subscribers will also have access to movies, including The King‘s Speech‘, ‘Blue Valentine‘, ‘The Hurt Locker‘ and ‘Inglorious Basterds‘.
Additionally, comedy specials, documentaries, and sports programming including Inside Nascar, ShoBox: The New Generation and Strikeforce mixed martial arts, will be offered on Showtime Anytime.
ShowtimeAnytime.com and its iPad app provide users with an intuitive navigation that makes it easy to find, catch-up on and discover Showtime programs. The "My List" feature enables subscribers to customise their viewing experience, by creating a personalised list of programmes to watch.
Subscribers can also opt to have new episodes of their favourite showtime series automatically added to "My List" as they premiere on the network. The "play shifting" option allows subscribers to pause a program on one device and pick up where they left off on another. Users can also ‘like‘ or ‘follow‘ Showtime series on Facebook and Twitter, and ‘share‘ or ‘Tweet‘ about episodes.
Showtime Anytime will not only enhance Showtime subscribers‘ experience, but also complement their existing viewing habits. Research shows that premium subscribers time shift more than the average consumer. For most Showtime series, almost half of the weekly viewing takes place via DVR or On Demand.
