History TV18 launches in Gujarati

MUMBAI: Factual entertainment channel History TV18 has announced the launch of its Gujarati feed.

History TV18 is the first international channel to launch in Gujarati. With this launch, it is also the only factual entertainment channel to be available in an unprecedented seven languages ? Gujarati, Bengali, Tamil, Telugu, Marathi, Hindi and English.

All the programmes and the fixed programme chart (FPC) schedule will remain identical in all the language feeds.

Viewers using digital platforms will be able to choose their preferred language through the remote control.

A+E Networks TV18 president Ajay Chacko said, ?Our objective is to grow the genre and make it a relatively main stream alternative for viewers in the near future. With this objective in mind, we intend to make the channel available in every Indian language possible and entertain audiences all across India.?

A+E Networks | TV18 JV VP. programming Sudheer KG said, ?As Indian audiences mature and seek out more international content in their own languages, there is no better a time than now to launch our Gujarati feed. The incredible level of aspirations of people speaking that language and a large youth population make it all the more appealing and lucrative. We have taken care to ensure that the translation retains a certain local flavor, making the channel more accessible and relatable."

Gujarat is an important market for factual entertainment after Mumbai and Delhi contributing as much as seven per cent to the genre in 1 Mn+ towns, according to estimates.

History TV18 said it has been a strong player here with the highest viewership in 0.1-1Mn market cluster and also highest time spent per viewer in 1Mn+ market cluster. Through this initiative, the channel hopes to strengthen its position.