MUMBAI: The 2012 Nab Show, from 14 - 19 April 2012 in Las Vegas, will focus on the theme ‘The Great Content Shift: Defining Your Evolution‘, addressing how new paradigms in consumption are forever changing the way we create, manage, deliver and monetise content. These changes are forcing industries, businesses and individuals to reevaluate expectations, technologies and strategies for the future.

In a two-part General Session ‘Making Sense of the Great Content Shift‘ on 18 April 2012 the Institute for the Future executive director Marina Gorbis will discuss the seismic shifts that are impacting the modern digital world as people demand content anytime, anywhere.

Gorbis will outline the top five trends that will shape the future of the broadcast and telecommunications industries on both an organisational and individual level. Attendees will then be invited to engage with Gorbis directly in a Q&A session live via social media.

Nab executive VP, conventions and business operations Chris Brown said, "Nab is pleased to have a renowned expert on the shifts in the modern digital landscape join us for a conversation at Nab Show. Marina Gorbis offers a truly unique perspective on how digital media affects global interactions."

Institute for the Future (IFTF) is an independent, non-profit research company that examines topics such as work and daily life, technology and society, health and health care, and global business trends. As Executive Director, Gorbis has worked with hundreds of organizations in the business, education, government and philanthropy sectors on projects to improve innovation capacity, develop strategies, and design new products and services. Gorbis led IFTF‘s Technology Horizons Program, focusing on interaction between technology and social organisations.