MUMBAI: Elisabeth Murdoch‘s Shine Group has acquired ChannelFlip, the company that makes Internet TV shows.

Murdoch is trying to turn Shine into a multimedia production company. ChannelFlip will be incorporated into Shine Digital, and support the company‘s multi-platform business.

Co-founded by former QI producer Justin Gayner and Wil Harris, ChannelFlip started by making online comedies featuring famous faces. As well as creating a range of online shows for TV personalities, ChannelFlip recently did a deal with Studio Canal for access to 2,500 film titles like ‘Rambo‘, ‘Spinal Tap‘ and the ‘Ealing‘ comedies to use as short form clips.

ChannelFlip claims to be Europe‘s largest premium network on YouTube, with more than 1 million subscribers generating 320 million video views, and boasting a combined monthly reach of over 4.4 million viewers.