MUMBAI: Zack Wickes has joined PNI Digital Media, the leading innovator in online and in-store digital media solutions for retailers, as its vice president of Technology.

As a member of the Company‘s management team, Wickes will be responsible for all technical innovation-related to the PNI Digital Media Platform.

This includes finding and implementing new technologies, realising efficiencies from existing technologies, integrating content providers and third-party solutions and finding new ways that the world‘s leading retailers can use the PNI Digital Media Platform to create transactions from on-demand products and personalised content.

PNI Digital Media CEO Kyle Hall said, "In conjunction with the promotion of Chris Egan as VP of Business Services last month, the addition of Wickes as VP Technology completes our leadership transition and positions the company with the right team for the next phase of growth."

Wickes brings more than 20 years of senior management and leadership experience to PNI Digital Media in the software engineering and software sales and marketing fields.

Wickes‘ past positions include VP Software Engineering at MMX Software Inc. and CTO and VP Software Development at Yummy Interactive Inc. He also founded SoftwareShield Technologies Inc, which he sold in 2006.