MUMBAI: Craftsvilla, an online marketplace for unique Indian products, has announced the launch of ‘Places‘ - a marketplace that will help designers, artisans, NGOs and micro-entrepreneurs set up an online shop at Craftvilla.com.

Craftsvilla Places co-founder and head Sarvajeet Chandra said, "An artisan may create a wonderful product but if it is not beautifully presented, it will not entice the online shopper. Apart from presentation, convenience of on-time delivery and safe payment options also adds value to a shopper‘s overall experience."

"Artisans and small manufacturers should focus on what they do best, creating incredible products that reflect the essence of India. Craftsvilla will manage the rest- the photos, the content and the marketing. We want to create a direct and efficient channel between the seller and the customer," he added.
 
 
Craftsvilla Places co-founder and head of marketing Tirath Kamdar added, "CraftsVilla is an insight into the exciting merchandise that‘s produced in India. It‘s just not a place to shop but a place to experience the story behind each seller, watch videos and read blogs on trends."

Craftsvilla has recently changed its tagline from ‘Handcrafted Luxuries‘ to ‘MarketPlace to Discover India‘. The change came about as the founders of Craftsvilla discovered the diversity of artisans and designers in India trying to reach the consumers with their products.

Craftsvilla is an e-commerce portal for unique Indian products, with more than 30,000 products on sale and consumer traffic growing at over 30 per cent per month, the company said.