MUMBAI: Colors, the Hindi general entertainment channel from the Viacom18 stable, has officially launched in Canada, as Aapka Colors.

The channel is being distributed through Asian Television Network (ATN), one of the Canada’s largest South Asian Broadcaster, on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto and Montreal.

Indiantelevision had first reported in March this year that Viacom18 Media has signed an exclusive distribution deal for the channel.

While Rogers Cable gives the Hindi GEC a reach of about two million households, Bell Fibe TV subscriber base is of 20,000.

Starting immediately, ATN subscribers can tune in to Aapka Colors (Channel 690 on Rogers and Channel 790 on Bell Vibe TV).

ATN president and CEO Shan Chandrasekar said, “We are delighted to have Viacom18 Media as a programming partner, and to share this outstanding channel Aapka Colors, with its compelling content across Canada.”

Viacom18 head- distribution & international business and Sun18 COO Gaurav Gandhi said, "We are delighted with the launch of Aapka Colors in Canada on the two leading platforms – Rogers and Bell Fibe, and fulfilling the demands of the South Asian diaspora with our very distinct and popular content offering.”

With this launch in Canada, Colors is now available in close to 50 countries globally. It is already available in the US, the UK, Australia –New Zealand and Middle-East.

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