MUMBAI: NDS, which offers solutions for the encryption of pay TV, has announced that it is celebrating a decade of business in Korea.

Over the past decade, NDS has played a role in the development of the Korean pay-TV market, with broadcasting technology firsts including the provision of the software for the first high definition set top box to be deployed in the market, the first implementation of an OpenCable Application Platform (OCAP) based electronic programme guide (EPG) and the first content protection solution for IPTV in Korea, it said.

The company claims that over 90 pay-TV operators worldwide use NDS solutions to secure and enhance their business, with local Korean pay-TV operator customers including CJ HelloVision, the largest MSO in Korea, and Hyundai HCN. 
 
In the last 10 years, NDS has established a strong presence in Korea with a technology and development centre employing 120 people - harnessing the local expertise of Korean developers to support the development of advanced applications and technologies for some of the world’s leading pay-TV operators. NDS customers worldwide rely on solutions developed in Korea, including in China, Germany, India, Italy, Latin America, the Netherlands, Scandinavia, South-East Asia and the US.

NDS Korea GM John Lee said, "Korea plays an important role in NDS’ global strategy, over the last ten years we have invested heavily in our operations in Korea and are committed to expanding our presence.

"With a well-established development centre, we will continue to provide the local expertise and solutions to enable Korean digital pay TV operators to advance their positions within the market, and to support Korean content owners and consumer electronics (CE) manufacturers with export into respective worldwide markets."
 
NDS has forged strategic relationships with a number of Korean CE manufacturers including Homecast, Humax, Kaon Media and Samsung Electronics, as a result helping to increase Korean export.