MUMBAI: Bollywood actor Karisma Kapur has made an undisclosed investment in babyoye.com, the online store for baby and mother care products.

Though, the quantum of the stake is not announced, Kapur has become the largest individual shareholder in the company. Other investors include Accel Partners and Tiger Global.

Babyoye.com co-founder and director Arunima Singhdeo said, "Karisma had so many amazing suggestions on what we could do, I began to see her as a partner and asked her if she wanted to come on board. I said we don‘t want this to be a brand ambassador relationship but much more. I am thrilled she agreed. This is definitely a first in India and Indian e-commerce"

Kapur added, "Babyoye delivers to 500 cities in India. It is a boon for babies and parents alike. I want to share this with every young mother. I really believe in Babyoye‘s vision of giving babies the right start in life".

Apart from being a one-stop-shop for Indian parents, Babyoye.com also prepares first-time parents by providing them with niche products and services.