DQE appoints SMC Ent as it rights partner

MUMBAI: Hyderabad-based DQ Entertainment (DQE), the animation, gaming, live action entertainment production and distribution company, has appointed SMC Entertainment as its rights partner in North America, Australia and South Africa.

With the appointment, SMC has acquired all North American TV, home entertainment, licensing and merchandising rights, as well as all promotional rights to the 52 x 11‘ episode CGI-animated Jungle Book television series along with a one-hour feature from DQ Entertainment International.

Said DQE Chairman and CEO Tapaas Chakravarti, "The success of our TV series The Jungle Book is validated by the quality of partners it has attracted globally. From licensing for TV broadcast to merchandising across a varied range of products, the property has met with huge success and appealed to a new generation of children across all nationalities. 

"We are delighted with the partnership with SMC for North America and South Africa and are convinced that they will do justice to this iconic brand. I am sure our beloved Jungle Book will see new highs in the hands of our new and able partners."

In addition, SMC has acquired the master toy rights for Australia and New Zealand and licensing and merchandising rights of for The Jungle Book for South Africa. The company would market the series at Kidscreen Summit and the New York Toy Fair in February 2012.

SMC Entertainment (SMC) is the recently launched entertainment and brand management division of global consumer products manufacturer Sun-Mate Corporation.