MUMBAI: UTV Movies, the flagship Hindi movie channel of UTV Group, will now be available on Sky platform in the UK, starting 12 December.
The channel will be available on Sky channel 797 will English subtitles.
The deal between UTV and Sky was consummated by TVMedia3. Ad sales of the channel in the UK will be handled by Sky Media.
Sky Media operations director Richard Hawking said, "It‘s a fantastic opportunity for us to add UTV Movies India to our portfolio of channels; it adds a new dimension to our offering for advertisers and great content for a growing and important audience."
Commenting on the expansion in UK, UTV CEO - Broadcasting MK Anand said, "With the launch of UTV Movies India in the UK we further expand our international footprint. The UK is a vital market for us as it has a large South Asian diaspora who are avid Bollywood movie lovers. We are proud to be associated with the UK‘s largest media sales house - Sky Media, which comes with extensive media prowess in the region. We look forward to a successful entry into the region."
The channel comes with the tagline of ‘Jeeyo Bollywood‘ - living the Bollywood dream. It boasts of a library of over 400 titles including recent blockbusters like Guzaarish, No One Killed Jessica, Tees Maar Khan, Tere Bin Laden and Kartik Calling Kartik.
TVMedia3.com CEO Kamlesh Patel said, "UK television viewers will be able to enjoy a rich and vibrant Bollywood movie experience that will appeal to mainstream television audiences. Bollywood movies are massively popular in the UK and with UTV Movies India we hope to increase its gaining popularity. It has been a real pleasure working with the teams at Sky Media and UTV Movies India."
Along with the United Kingdom, UTV Movies International is now also available in Canada on Rogers (Digital Cable TV) on channel no 697. With this development, UTV Movies‘ international footprint now encompasses the United States, Australia, New Zealand, Malaysia, Sri Lanka, Nepal, the United Arab Emirates, East Africa, the United Kingdom and Canada.
