MUMBAI: Eros International has launched Bollywood‘s first iPad App.

The application has been designed for those who love films and want to access content anytime and anywhere all around the globe. With a "cool look and a great interface" the Eros app has exclusive Eros movie trailers, photos, special behind the scenes, exclusive events and movie stills, the company said.

The first version of the application has features such as an interactive film quiz as well as the ability to create a custom-made Bollywood movie poster, a user can also customise front-page and see previews of all new movies from Eros too. Additionally, while playing on the app, user can listen to hit Bollywood songs.
 
Eros International chairman and CEO Kishore Lulla said, "We have been highly successful in reaching the world through theatrical and cable homes etc. It is now time to reach the consumer on their terms and digital platforms, specifically mobile and tablets are fast becoming a way of life. We have to stay connected with all audiences through different platforms."

Eros Digital CEO Ricky Ghai added, "Bollywood is almost a religion for millions of fans around the world and despite the fact that a cinema experience is still the richest way to truly enjoy a film experience, the digital fans are growing worldwide and are heavily mobile."

Right now the app is only available on iPad but the same application for other platforms and devices will be released soon, the company added.