MUMBAI: ET Now, the 24-hour English business news channel, has appointed Shyam Chhabria as head of branded content.

Based out of Mumbai, he will focus on creating stronger relationship with prospective clients by designing properties that address client needs. He will report to Times Television Network chief sales officer Hemant Arora. 
   
Arora said, "I am delighted to welcome Chhabria to his new role as head of branded content. With his experience in creating business units and content supported by advertisers he will be able to add tremendous value to the branded solutions offered by ET Now."
Chhabria comes with over 14 years of experience in sales and marketing and has spent nearly seven years in the media & entertainment sector. He has worked with NDTV Media, Balaji Telefilms and Seventy EMG.

Chhabria commented, "I am excited to be a part of such a dynamic and motivated environment of ET Now. Driving brand solutions for television both in terms of content and sales are something I am very passionate about and ET Now is a perfect platform to connect brands to evolved Indian audiences."