MUMBAI: US media conglomerate Disney, through its wholly owned subsidiary Disney Online, has acquired Babble Media - an online parenting platform featuring more than 200 influential mom bloggers.
The acquisition of Babble further strengthens the position of Disney Interactive Media Group‘s Moms and Family portfolio as a leading online resource for moms and families.
Disney Interactive‘s Moms and Family portfolio is a resource for parents today, giving them the online tools and information they need and the ability to share their experiences. Through the acquisition of Babble, Disney Interactive‘s Moms and Family business gains a blogging platform that elevates the first-person stories of parenthood.
Babble was formed in 2006. It named by Time Magazine as one of the 50 Best Websites of 2010 and by Forbes as one of the Top 100 Websites for Women. Its stable of bloggers contribute daily to parenting topics including pregnancy, child care, health, food, family activities as well as lifestyle topics such as home, fashion and family products. As the premier blogging platform for a new generation of connected parents, Babble has created a vibrant community of parents who support, encourage and celebrate the highs and lows of raising children.
Disney Interactive Media Group senior VP of Moms and Family Brooke Chaffin said, "Parents‘ relationships with Disney are founded in stories, and Disney‘s best stories are about families. We believe that Babble and Disney can harness the power of storytelling to inform, entertain and empower parents everywhere. With more than 3.9 million mom blogs in the US alone, Disney Interactive recognises and values the important and powerful role moms have taken on in new media."
Babble co-founders Rufus Griscom and Alisa Volkman said, "We can‘t imagine a better next step than joining the world‘s leading media company for families, The Walt Disney Company, and look forward to bringing together Babble‘s resonant voice and community with Disney‘s expansive family audience, wide range of content and multi-media platform."
