MUMBAI: AOL advertising.com‘s Adtech is coming out with a new mobile software development kit (SDK) for both iOS and Android platforms.

The new kit enables publishers and ad networks to integrate ad delivery into their app with ease. It reduces the development expenses for apps and makes in-app advertising a highly economical solution.

Adtech CEO Erhard Neumann said, "With its 800 million mobile phone users, India is one of the world‘s key growth markets for mobile communication. Also in great demand is the usage of mobile internet, mobile advertising and developing ads within applications. India is the best market for the launch of this great mobile product."
 
Adtech-Mumbai leader and director international business development Michael Sturm said, "What‘s great for customers is that our mobile offering is fully integrated into our adserving platform (ADTECH IQ), so customers can also enjoy the established features such as targeting, live monitoring, campaign optimisation features like frequency capping and campaign priorities."

"All media forms and formats are booked in a single workflow and benefit from combined reporting. Because the users don‘t need new technical solutions to book and build mobile campaigns, there are no extensive migration processes or any need for additional training. Instead, customers can profit from additional revenues by simply extending their product portfolio. Adtech provides targeting by device, manufacturer, carrier and operating system" added Sturm.