MUMBAI: GroupM’s flagship media agency Mindshare is strengthening its senior leadership team. The company said Tuesday it has roped in Ashok Lalla as leader, digital for Mindshare, South Asia.
Based in Mumbai, Lalla will report to Mindshare South Asia leader Ravi Rao.
Lalla comes with over 18 years of agency and client business experience on brands. He moves from Euro RSCG, where he was president – digital, and worked with several blue-chip clients including Unilever and IBM.
Earlier, he was director of Internet marketing at Taj Hotels where he led worldwide digital strategy and ecommerce for the hotel chain for nine years.
Mindshare chief client officer R Gowthaman said, “Lalla joins Mindshare at a time when our digital business is well poised to grow manifold, not only on the basic services, but also across Search, Social, Mobile, Creative and Performance Marketing. We are delighted to have him on board to take Mindshare to greater heights in the digital marketing space.”
Lalla added, “I am excited to join Mindshare, an agency with a mouthwatering array of clients, a great digital team and a fantastic track record of doing breakthrough digital work. I look forward to taking digital to the next level for our clients, and growing our team into an even stronger unit that does even more spectacular Digital work, and sets new industry benchmarks.”
