Survey finds Barrymore, Murphy in their own league

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Survey finds Barrymore, Murphy in their own league

MUMBAI: According to a survey, Drew Barrymore and Eddie Murphy are in a league of their own.

Top stars can make tens of millions of dollars on a single film, and the payout can be justified when a movie like Pirates of the Caribbean brings in several hundred million at box offices. But when their movies bomb, that‘s another story. Barrymore saw her 2010 romantic comedy Going the Distance mop up $17.8 million in ticket sales. Her 2009 films Everybody‘s Fine and Whip It fared worse.

Forbes.com said the actress returns just 40 cents for every dollar movie studios spend for her participation.

In comparison, Murphy‘s films returned $2.70 for each dollar he was paid. Compared to Barrymore, Murphy is a financial superstar, said Forbes.com‘s Dorothy Pomerantz. But off late the star has been seen struggling with flops like Imagine That and Meet Dave.

The magazine compiled the list from Hollywood‘s 40 top-earning actors, and based it on each star‘s compensation on his or her last three films and the operating income on those films. From that, Forbes.com derived a return-on-investment.

Nicolas Cage, Nicole Kidman, Denzel Washington and Reese Witherspoon all made the top 10.