MUMBAI: Neo Broadcast America, a group company of Nimbus Communications, has entered into an agreement with Time Warner Cable, the second-largest cable operator in US, to launch the 24-hour sports channel, Neo Cricket in New York City.
Time Warner Cable customers can order Neo Cricket for $9.95 per month or receive it through the company‘s Hindi programming packages: Hindi Passport, which is priced at $29.99 per month and Hindi Pass Plus, which sells for $39.99 per month.
Neo Cricket will be available on channel 571 and will feature live coverage of all international and domestic cricket matches played in India, as well as, other premium events like the IPL, Asia Cup and other original productions.
"Neo Cricket is the world‘s first channel dedicated solely to high quality cricket programming. We have the exclusive rights for all international and domestic cricket games played in India, and we are excited to share these matches with cricket fans in the US" said Neo Broadcast America president S Venkatasubramanian. "Now in over 30 countries, we continue to bring Neo Cricket to fans around the world."
Neo Sports Broadcast COO Prasana Krishnan said, "Neo Cricket continues to aggressively expand its global footprint by further fortifying its presence in the US. Launching on the Time Warner cable platform is a significant development and we will shortly announce many more launches to emerge as a popular global destination for India cricket."
