MUMBAI: Communicate 2 has appointed Ronny Raichura as the head of its paid search division (Pay Per Click). He joins Communicate 2 from Kenshoo UK where he was director. He comes with over six years of experience in the enterprise level search in the UK market.

At Communicate 2, Raichura will oversee key strategic accounts such as ClearTrip, ICICI Lombard, HDFC Bank, Remit2india, DSP BlackRock amongst others. He will be providing Communicate 2 with automated real time technology integration.

Communicate 2 MD Vivek Bhargava said, "The Paid Search has evolved in the past decade in India and technology is going to be the spinal cord of PPC over the next five years. I‘m delighted that Ronny is joining us as the Head of PPC. As real time changes to landing pages, ad copy and bids based on conversion can bring tremendous efficiencies to enterprise search campaigns. Hiring Ronny is a key step for us to maintain our leadership in the space."
 
Prior to Kenshoo, Raichura has worked with Universal Mccann, Mediacom and Marin SoMware, where he worked with clients such as Royal Bank of Scotland, Bose, MicrosoM, Virgin Group and MoreThan.

Raichura added, "Most of the PPC technologies are similar to each other, however the key differentiation is the expertise required to custom develop a solution to best leverage the technologies. My expertise of working with the technology-based companies in custom developing technologies as per the needs of the enterprises shall help in increasing the ROI enterprises receive from their paid search endeavors."

Communicate 2 head of strategy Benedict Hayes said, "Globally almost 40 per cent of paid search budgets are spent on retail, currently in India it may be less than five per cent. The e-commerce is reaching tipping point in India as evident in the last 12 months. Ronny shall be able to help the large e-commerce sites automate parts of their campaigns to leverage the long tail of keywords and exponentially increase efficiencies of their paid search endeavors."