MUMBAI: The cosmetic brand Olay has roped in Bollywood actress Madhuri Dixit as the brand ambassador for Olay Regenerist, the company‘s premium skin care range in India.

Dixit unveiled the premium range of anti-ageing skin care range from Olay in Mumbai today.
 
Dixit said, "Being a doctor‘s wife, I understand the importance of treating skin at the cellular level. This is why I am especially excited about Olay Regenerist finally coming to India. Of course, as a brand, Olay‘s Challenge-What‘s-Possible philosophy resonates with my own beliefs and my approach to life, work and all that surrounds me! I urge women to challenge what‘s possible for their skin and use Olay Regenerist to get dramatic results on their skin without having to go through drastic measures."

Commenting on the launch P&G Beauty head Sonali Dhawan said, "P&G is proud to bring its premium anti ageing boutique to India."