MUMBAI: Consumer electronics firm Sony is gearing up to launch TecXpo 2011, the company‘s annual exhibition and conference for the broadcast and production industries, across five cities in India.

The expo will begin on 4 November in Trivandrum. Other cities to follow are Chennai (8 November), Hyderabad (11 November), Delhi (18 November) and Kolkata (23 November).

Sony will showcase its XDCAM solutions, the next generation of file-based workflow for the broadcast and film industry during the expo.
 
Sony said that the full range of XDCAM products and solutions are now available in India.

Last month, the company extended its OLED range, with the launch of the BVM-F series which will be available in India from November this year.

Sony India GM of Professional Solutions Murakami Koichi said, "Sony recognised the need to diversify its offering in addition to LCD, to provide a range of OLED monitors suitable for the varied demands of India‘s content creation market. The introduction of the new series will open up the possibility of OLED technology to a wider range of applications especially dedicated master monitoring and post-production in the broadcast industry."

Additionally, Sony will also unveil new 4K products like CineAlta. At the heart of the F65 camera is Sony‘s newly developed 8K sensor, which delivers HD, 2K, and true 4K resolution today - and will go far beyond 4K in the future, as the industry needs evolve, the company said.

"This will help the industry move rapidly to embrace the improvement in quality that digital cinema can offer," adds Koichi.