MUMBAI: US broadcaster Fox has appointed David Wertheimer as president, digital. The announcement was made by Fox president of entertainment Kevin Reilly.
In this newly created role, Wertheimer will report to Reilly and will be responsible for the network‘s strategy, operations and ventures in digital entertainment and emerging media platforms, including online viewing, websites, apps, games, digital network incubation and audience engagement through social networks.
The broadcaster adds that Wertheimer‘s hire underscores its commitment to creating and maximising value for the company‘s product in the digital marketplace. Wertheimer will interface with Fox Networks Group and News Corp. leaders in building new digital platforms and sharing best practices.
Reilly said, "We are taking significant steps forward in engaging our Fox audience across the digital and social realms and David is the ideal person to help us envision and realise the amazing potential that presents. I‘ve known David for over 10 years and have always been impressed with his understanding of the intersection between technology and culture. He has a unique skill set - a demonstrated expertise in the digital and tech businesses, experience within a traditional media company and passion for television - all of which make him the ideal guy to guide our strategy in this increasingly vital area."
Wertheimer added, "This is an unprecedented time to be in digital entertainment, and I am really thrilled to be joining Fox. Peter Rice, Kevin Reilly and the team at Fox share my belief that anytime/anywhere access, combined with social media, creates a tremendous opportunity for the network, its partners and fans of the shows. Fox‘s programming, marketing and distribution leadership provides an unparalleled springboard for consuming and engaging with content on digital devices and for driving the future of Social TV."
Wertheimer joins Fox from the Entertainment Technology Center USC (ETC), where he was CEO and executive director of the strategic think-tank funded by movie studios, TV networks and leading technology and services companies.
At the ETC, he served as a strategic resource to many of the media and entertainment industry‘s top executives and helped bring companies together to collaborate on projects of joint interest related to the creation, distribution and consumption of entertainment content. In addition, Wertheimer created the Anytime/Anywhere Content Lab and the Social Entertainment Lab at the ETC - both valuable resources that have helped digital entertainment stakeholders examine and develop solutions based on the next generation consumer point of view.
Wertheimer will remain actively engaged in the Entertainment Technology Center‘s efforts, joining ETC‘s board as Fox‘s board member.
Wertheimer previously served as the first President of Paramount Digital Entertainment and founded WireBreak Entertainment, one of the earliest digital content distribution and television production companies.
