MUMBAI: Prime Focus Technologies (PFT), the global digital content services provider, has appointed Kapil Gupta as VP of Program Management.

Gupta moves from IT services organisation Steria, where he worked as senior vice president and was responsible for business verticals and leading a team of 800. He has also worked with organisations like General Electric, Ernst & Young and Infosys.

Gupta‘s responsibilities will include providing leadership for all strategic programs related to PFT‘s service offerings, including the "Clear" technology platform, digitisation and media processing. 
 
The new profile has been created as part of the expansion of the company‘s management team to help meet global demand for the end-to-end services and solutions offered by PFT.

Recent major project wins across the globe, and technological advances such as the implementation of PFT‘s Domain Centric Cloud model, which connects broadcasters, content suppliers and playout origination centres, have cemented the need for this expansion. 
 
"Gupta was the perfect choice for this exciting and challenging new role" said Prime Focus Technologies COO Ganesh Sankaran. "With his background in IT services and processes, he will bring further best practice elements to our work with the M&E industry, and his understanding of the business and economic demands that our clients are facing means that he will be perfectly placed to help drive forward our many forthcoming initiatives."

Gupta added, "Prime Focus Technologies provides the most innovative solution to the M&E industry sector. I am excited at the prospect of contributing to the ongoing success of this forward-thinking and progressive company."