MUMBAI: MTV has partnered with Hungama to launch ‘MTV DJ dial’, a mobile DJ service.
MTV DJ Dial allows listners to dial in and listen to the latest
chartbusters on their mobile phones on the go, without going through menus. Users will have to call on the MTV hotline 546461, which it has launched on 1 September across service operators like Airtel, Tata Docomo, Tata Indicom, Vodafone, MTS, Uninor and Reliance.
After calling on the hotline at any time, users will be presented with range of songs from four definitive categories - Hit pe Hit, Past ka Blast, Khambakht Ishq and Bollywood Phataka, specially selected by a DJ from MTV.
MTV India EVP and business head Aditya Swamy said, “Entertainment has moved from being a one way medium to a two way exchange. With MTV DJ Dial, we are giving people the opportunity to carry a piece of MTV wherever you go. We have consistently looked to engage with young people across 3 screens and this is another step in that direction.”
Commenting on the launch, Hungama COO Albert Almeida said, “The mobile phone has emerged as the most preferred entertainment device with consumers today. At Hungama Mobile, we endeavour to constantly create new and innovative products and services on the mobile platform for
our partners to take to the consumer. In a film and music obsessed country like ours, MTV DJ Dial not only gives the consumers a chance to listen to his/ her favourite music anytime, anywhere, but also connect with they’re favourite MTV VJs."
