MUMBAI: Close on the heels of the exit of its CEO Rajesh kamat, Colors programming head Ashvini Yardi has decided to move on.
Over the next 2-3 months, she will transition out of her current role at Colors and work on film projects, the first of which will be in association with Viacom18?s Motion Picture Division.
Yardi said, "It?s been a hard decision for me, emotionally. I?ve had a great time at Colors, creating a destination that?s today visited by millions of people everyday. I have worked with a great team here and am confident that they?ll continue to lead Colors to even greater heights. I am also excited to continuing my association with Viacom18 Motion Pictures, as I set out as an entrepreneur into the films business."
Viacom18 Group CEO Haresh Chawla added, "Ashvini?s contribution to Colors? success has been significant. With her experience and knack for content that connects with the masses, she not only brought ?differentiated? concepts to Colors but also gave the format shows, her distinct touch. We now look forward to working with her on her maiden venture in the Films business."